Officially second most visited website in the World, YouTube has garnered a lot of views since its inception 13 years ago. After its launch in 2005, the video website, which allows the sharing of user-generated videos amongst registered and unregistered users (who unlike their registered counterparts can only view but not upload any video or comment on any video), has seen an enormous leap from its initial 100 million views per day (as at July 2006) to a whopping 15 billion views per month in December 2016. With over 1.8 billion unique users, it is only natural that members aim at generating a large fan base through the subscription service provided by the site. The site through its Partner Program rewards uploaders of popular videos with a share from the revenues resulting from the advertisement on their page. Since the site is visited by both registered and unregistered users alike, videos uploaded are not only watched by the uploaders fanbase but also by other registered and unregistered users. This has given birth to the rise of YouTube celebrities. Although some of these “celebrities”, such as Justin Bieber, have moved on to real life stardom, many others have maintained YouTube as their primary platform of delivering content and staying in contact with fans. As of September 2018, these are the most popular YouTube channels
Topping the chart is PewDiePie, who is also known as Felix Arvid Ulf Kjellberg. The Swedish YouTube personality who has managed to amass over 66 million subscribers to his YouTube channel cementing his place at the top of the chart and also as one of the 100 most influential people in the World. The controversial 28-year old YouTube king has been in the spotlight for racial slurs, anti-Semitic videos, sympathizing with Nazis, and a whole bunch of controversial gaffes that probably should have disqualified him from being a celebrity, but alas; his fans are loyal to a fault. The YouTube channel which was created in 2010, after Kjellberg dropped out of school to focus on creating content, has been described to have it's content goofy and filled with profanity. Despite public opinions, the YouTube celebrity generates $15 million annually (as of 2016) from his YouTube page which is still expected to grow by 20-30 million subscribers per day. PewDiePie’s influence on the social network has also had a positive effect on the sales of indie video games, particularly ‘Goat Simulator’ and ‘McPixel.’
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